Ecommerce websites are always in need of improvement. Adding new users and growing business naturally mean that your site needs to be upgraded to accommodate the demand. Even if the growth is stagnant, there are smaller improvements you can make to better attract customers. Here are several methods you can deploy to ramp up your e-retail site in 2019:
Upgrade Security and Data Protection Features
The primary concern of most online consumers these days is data protection. The number of hacking scandals have been piling up in recent years. While retail websites have largely been spared, don’t assume that a cyber-attack won’t occur. That’s because the customers do.
Improving online security is a great way to retain customers. You can start doing so by upgrading the SSL certificate and offering the best quality encryption protection on the site. The payment gateways must be highly secure. Coming up with a clear and concise privacy statement would help as well.
Hire a Professional to “Polish” the Site
Does your site now look crammed, noisy, or otherwise unappealing in any way? Your site template may require some touch-ups to stay up-to-date. Improving the site would depend on the CMS you use to a certain extent.
Therefore, it’s recommended to hire a professional developer specialising in your CMS to get your site back on track. For example, a Shopify developer Melbourne will be able to help a business tune up a Shopify website to make it even more perfect.
Make the Load Times Speedier
Don’t be too quick to dismiss website loading times. Google now actively considers site loading speed when sorting mobile search ranking results. Consumers, too, are not patient with slow websites. Thus, your website must load as quickly as possible for the best service.
You can ensure that load times is fast by keeping the site template clean. This would become more complicated as you add new features to your site. You may want to compress certain components, such as images, to lessen the load. Some plugins may also have to go. But it would be worth it to improve the site speed.
Replace Old Keywords with Contextual Keywords
Keyword optimisation has dramatically changed with each new Google update. Google and other search engines now rely on a method called contextual keywords to deliver results.
Meaning, search engines are moving away from simple keyword optimisation. It’s no longer enough to just use the right keywords. You must use the right keyword in the right context to get good page rankings.
The context here really means the user intention. Google wants to deliver search results that best matches what the user intended. For example, if a user types in “lawyer Sydney,” Google understands now that the user is looking for a list of lawyers in the Sydney area. Unlike before, the search engine would not simply return results of webpages containing those keywords.
Likewise, find the best contextual keywords for your website. You can do this by first doing a Google search for your site. If the other search results match your website, then you are in the right context to use the keyword.
E-retailers don’t have to spend a fortune to improve their websites for the new year. However, doing nothing would only allow the competition an advantage. Therefore, use the above tips to get a leg up in the search rankings race.