The online world is the best place to gain more visitors and customers on your ecommerce site. Nowadays, almost everyone has access to the internet – browsing, using social media, sharing content and a lot more activities. To keep up with so many competitors in the online world, most businesses have already incorporated digital marketing strategies to enhance their company’s visibility and performance online.
Just like regular marketing, these techniques definitely come with a price. In online advertising, the number of clicks matter a lot since it determines how much you have to pay for that ad. More clicks mean more cost but it is all worth it when those click turns into a conversion rather than lost prospect.
In online marketing, searching for new customers is more expensive than getting old clients to repeat purchase. You may opt to hire customer retention services if you need efficient ways to maintain old customers. Here are some proven and tested strategies on how to retain your online customers.
Customer Accounts
Allowing your customers to create their own account on your website makes it easier and convenient for them when making a next purchase. However, some customers might feel pressured if they are asked to create an account before ordering. For best results, allow the customer create their order and give them an option to save their details into their account after ordering. This way, your customers won’t feel pressured yet you can still encourage them into making an account.
Boost Customer Support
Having great customer support on your website improves the overall experience of customers while shopping on your ecommerce site. There are lots of ways to boost online customer support – through live chat, social media, email, and a lot more ways to communicate. The faster you resolve customer complaints and problems, the better their shopping experience becomes. Happy customers are more likely to become loyal customers than those who have negative experience with your company.
Customer Loyalty Program
Creating a customer loyalty program on your ecommerce site is a great way to keep your customers coming back for more purchases. This technique works by giving rewards or points to your customers’ every time they shop. That way, customers feel more valued the more they shop. The more they come back and purchase again, the more you benefit too. There are lots of ways to do this such as loyalty points system, giving perks on a set amount of order, doing variety of actions on your ecommerce shop, and many more.
Email Marketing
Email marketing works best on old customers. You can send them a thank you email after doing a purchase. Then, you can send follow-up emails that have relevant and interesting content to keep your customers engaged. You may also send them notifications on a new offer to encourage a new purchase. Keep your messages simple yet engaging to maintain the interest of old customers in your products and services.
Retaining old customers require lots of effort to become a success. Try out these strategies for successful and stress-free customer retention.